CTL launches new brand; new logo recognized in graphic design competition

November 10, 2008

CTL has introduced a new brand concept as the non-profit positions itself as a local, national and international provider of customized professional development for educators in grades Kindergarten through 16. 

A new logo with the tagline, “The Business of Learning,” was introduced this summer.  A completely re-vamped web site, which features the branding slogan, “Co-Creating Solutions to Reach and Teach All Learners,” launched in September.

“Our new brand distinguishes CTL as a consulting firm specializing in customized professional development,” explains CTL President and COO Dr. Deborah Walker.  “Our work is never canned or off the shelf, but rather is the result of a collaborative process of working with clients to identify their needs, existing strengths, areas for improvement and optimal ways to work together given their goals and unique context.”

CTL’s new brand is the result of a process of research and planning to identify the organization’s core strengths and primary audiences.  “We based the new brand concept on input gathered from current and past clients, and from CTL staff and others,” notes Dennis Horn, Vice President of Communications for CTL.  “When we asked clients for their thoughts about CTL’s strengths, they used adjectives like dedicated, experienced and knowledgeable, creative, dynamic and cutting-edge to describe our work.” 

The new logo, a colorful and dynamic "weave" and slogan communicate CTL’s creative, collaborative approach to teaching and learning.  Designed by Allegra Print and Imaging of Louisville, the new logo will be recognized by the Louisville Graphic Design Association at its annual show in December.  CTL’s new web site was designed by Louisville-based Mission Data, and is now featured by the firm in its web design portfolio.

CTL is also expanding its capacity to market and deliver professional development by means of distance learning technologies through a new partnership with the Indianapolis-based Center for Interactive Learning and Collaboration that will enable the organization to disseminate its work nationally and internationally.

For more information, contact:
Dennis Horn
v: 502.895.9500 x329